To cronut, or not to cronut

Leo Longauer, founder of Simplerights, on the cronut dispute in Switzerland – a guest commentary on the Scholtysik & Partner branding blog.

Main course: http://scholtysik.ch/cronut/

Dessert: http://scholtysik.ch/cronut-2nds/

Scholtysik & Partner is a specialized, independent branding and design agency based in Zurich. Its business is developing and implementing brand strategies, design and communication.